to build a ship
Antoine de Saint-Exupéry on Building a Ship
If you want to build a ship, don’t drum up the men to gather the wood, divide the work, and give orders. Instead, teach them to yearn for the vast and endless sea. — Antoine de Saint-Exupéry And, if you want to sell books, don’t drum up humdrum followers. Teach your fans to yearn for […]
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.