Book Marketing Stories

Seth Godin on Making People Feel

Seth Godin: On Books, Blogs, and Tribes

Listen in as Seth Godin talks about tribes, blogs, and books. Here are a few things he noted during the interview. If you don’t have a book problem, you won’t be in a bookstore. One of the costs of being right is that some people will think you are wrong. Shame is a dream killer. […]

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Barry Heermann on What Truly Moves You

Book Marketing Success Stories: What Should I Write About?

When I’m writing a book, I don’t worry about potential sales, potential audiences, or potential marketing scenarios. My first concern is always this: Do I love the book project? Will I like being involved in writing the book for months or even years? That’s how I decide if a book is worthy of my commitment. […]

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Author Marketing Tip: Create Great Books

Book Marketing Success Stories: Do You Hate to Market Books?

If they are truly honest, all authors hate marketing. They’d rather write. Building relationships is the key to marketing. And that’s just a matter of making friends. Of course, if you write a great book, your marketing is at least half done. Great books create great fans. And great fans sell books. Remember: 80% of […]

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Ray Edwards on writing sales copy

Book Marketing Q&A: Does Long Copy or Short Copy Work Best?

Does long copy or short copy work best for writing sales copy, even book sales copy? Copywriters and marketers have argued about this for as long as there have been long-copy sales letters. There are passionate believers on both sides of the argument. Both camps make some strong points. In this video, my friend Ray […]

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