Book Marketing Stories
Arthur Plotnik on Writing and Editing
You write to communicate to the hearts and minds of others what’s burning inside you, and we edit to let the fire show through the smoke. – Arthur Plotnik, author, Spunk & Bite: A Writer’s Guide to Bold, Contemporary Style U write to communicate to the hearts & minds of others what’s burning inside U. […]
False Intelligence Tests as Memes
Intelligence test: If you think you are briliant, In 10 seconds. Write any word that start with ‘A’ and end with ‘E’. When I first came across this so-called intelligence test, I first noticed all the errors in the test itself. So my first thought was to correct the errors and then share the corrected […]
Viral Video Shows How to Market a Bank
TD Canada bank turned ATMs into Automated Thanking Machines to create some very special moments for customers across Canada. A single mom, who could never afford to take her kids anywhere, was given a trip to Disneyland. A elderly woman was given airline tickets to Trinidad to visit her daughter who was battling cancer. An […]
Jeff Davidson: The Amazon Book Reviewer with an Agenda
Guest Post by Jeff Davidson An insidious trend is impacting authors, writers, poets, and all creative individuals everywhere. As a result of the Amazon.com review process, virtually anyone can post anything about any intellectual property at any time. Such postings can be made independently of whether or not one has actually, say, bought and read […]