Book Marketing Stories

Should You Steal These Headlines?

Here are 13 examples of great headlines that you can steal (or model) to get attention and traffic: Video: Everything You Need to Know About xxxx in One Minute (or two minutes) This Is What Happens When You Do xxxx The Most Amazing xxxx You’ll Ever See! It Finally Happened: xxxx Is This the Best […]

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The Unpodcast: Good Publicity and Bad Publicity

Here is an excerpt from The Unpodcast from Scott Stratten and Alison Kramer. If you like banter only, you can listen to the sections I cut out at the beginning and at the end. Topics from this Unpodcast include . . . [10:27.13] The story of the day [12:50.26] Why being awesome is not a […]

18 Questions to Ask Before Publishing Your Next Blog Post

Here are 18 questions to ask yourself before you post your next blog post: What is the main point of this post? Have I made it clearly? Have I written something useful? Have I written something unique? Has this post taken me closer or further away from my blog’s goals? Does this post reflect my […]

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Viral Marketing Rocks! Pinterest Rocks!

Dear fellow book authors and publishers . . . Viral marketing rocks! The problem is: It’s a bit like bottling lightening… seemingly impossible to do. UNLESS you have an environment that fosters, nurtures, and encourages sharing. That’s what Pinterest is all about and the reason I want you to listen in to this video replay… […]