Book Marketing Stories

Mobile Marketing Stat of the Day: April 5, 2014

Mobile Marketing Stat of the Day When compared to the average smartphone performance, iPhones had 17% higher CTRs (click through rates) while delivering CPCs (costs per click) that were 1% lower. Source: Bing Ads — http://marketingland.com/mobile-world-mobile-equal-78561 On the other hand, Android mobile devices exhibited over 30% lower CTRs, with CPCs 2% higher than average. While […]

Mobile Marketing Stat of the Day: April 4, 2014

Mobile Marketing Stat of the Day Mobile devices now account for 53% of Facebook’s ad revenue (as of the 4th quarter of 2013). That’s compared to 23% in the 4th quarter of 2012. Source: Facebook – http://investor.fb.com/results.cfm Mobile devices don’t just account for ad revenue. They also account for sales of books, products, services, and […]

What’s In It for Booksellers?

Question: What’s in it for booksellers? Over at The Book Marketing Network, I got the question, “What’s in it for booksellers?” In other words, why would bookstores buy any author’s book, especially one that is self-published? John’s Bookselling Response What’s in it for booksellers? Simple. Customers. That’s why they’ll carry your book. If you want […]

Mobile Marketing Stat of the Day: April 3, 2014

Mobile Marketing Stat of the Day In 2013, 19% of Google’s ad revenue came from mobile search ads (eMarketer). The share of Google paid search clicks from mobile devices rose to 34.2% in December 2013. In 2013, the average U.S. click-through rate of smartphones was 64% higher than the average desktop CTR. Source: Marin Software’s […]