Book Marketing Stories
Are Ebook Sales Declining?
According to Terrance Finley, CEO of Books-A-Million, the low-hanging fruit of ebook sales have been plucked. As he notes: There’s nothing on the horizon from a technology perspective that leads us to conclude that there would be technology to push dramatically different consumption levels of digital books, and prices are already very low. So all […]
Book Publicity Is Not a Two-Week Event
Question: I am working on a story about different organizations and their observance months. In the story, I would like to discuss why some organizations are more well known than others. March, for example, is American Red Cross Month and National Kidney Month. But March is also known as National Eye Donor Month and is […]