Book Marketing Stories

Celebrate Autumn!

You should celebrate every season. Write in every season. Market in every season. But always spend time enjoying yourself, your family, and your other pursuits besides writing. Snoopy says: Have a great fall! Autumn is here. You should celebrate every season. Write in every season. Market in every season. But always spend time enjoying yourself, […]

The New Cultural Norm: Buy Books for Strangers

You know how people buy drinks for girls in bars? Why can’t people do that in bookstores? Like if I’m looking at a novel in an indie bookstore and someone walks up to me and strikes up a conversation and then offers to buy me the novel. There’s a lot better chance of that working […]

Surprisingly that first rule of a fight is also the first rule of marketing: Always give more than you get. No matter what you are marketing, whether books, products, services, coaching, or even trinkets, that first rule still applies.

First Rule: Always Give More Than You Get

First rule of a fight: Always give more than you get. — Taken from Bite the Dust western movie Surprisingly that first rule of a fight is also the first rule of marketing: Always give more than you get. No matter what you are marketing, whether books, products, services, coaching, or even trinkets, that first […]

3

Lazy is a very strong word. I like to call it selective participation. — Snoopy

Selective Participation: Find Something You Love to Do

Here are a few book marketing tips from Snoopy the dog, Dennis Quaid the actor, and a character in a TV series. Lazy is a very strong word. I like to call it selective participation. — Snoopy and Woodstock John’s book marketing tip: You can’t be lazy in marketing your books, but you can be selective […]