Book Marketing Stories
Query Letters That Work: Grab Them with the First Sentence
Guest post by Jeff Rivera Agents are so busy nowadays they won’t even give a query letter an entire paragraph to grab them. If you’ve passed the first test, what I like to call the scan test (meaning it looks professional at first glance), then you’ll be lucky to go on to the next test: […]
Writing Effective Emails That Get Attention
Guest post by Jill Konrath The following tips are excerpted with permission from Jill Konrath’s The Ultimate Guide to Email Prospecting. According to email provider ExactTarget, people take only 2.7 seconds to decide if they will read, forward or delete a message. These busy people sit with their finger on the delete button ready to blast […]
Writing Contest Promotes Las Vegas Novel
Guest post by Avery Cardoza To promote my novel, Lost in Las Vegas, I came up with the idea of offering a nationwide writing contest with $5,000 in prizes that gets readers and potential writers into the madcap spirit of the book. I played off the city’s oft-used marketing slogan, “Should everything that happens in Vegas […]
Book Marketing Makeover Months Redux
In December 2011 and January 2012, I featured guest posts from book authors, publicists, service providers, and others. Some of that book marketing content is still relevant today (seven years later), so I’m sharing the most relevant guest articles here on this website or linked to the original article on my old book promotion blog. […]