Book Marketing Stories

Albus Dumbledore: On the Magic of Words

I’ve always prized myself on my ability to turn a phrase. Words are, in my not so humble opinion, our most inexhaustible source of magic, capable of both inflicting injury and remedying it. — Albus Dumbledore (of the Harry Potter series) As writers, we have great power to inspire as well as to destroy. Personally, […]

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Lee Iacocca: Aspire to Be a Teacher

In a completely rational society, the best of us would aspire to be teachers and the rest of us would have to settle for something less. — Lee Iacocca, automotive executive Note: All writers are teachers. That’s what we do when we education, inform, entertain, instruct, enlighten, inspire, and enchant via the books, reports, blog […]

Book Marketing Q&A: ISBN Numbers and Self-Publishing

Question: I am pondering publishing a book through Ingram Spark and would like the book in bookstores. When should you use ISBN numbers to self-publish? Answer: Every book you publish, whether self-published or done with a major publisher, should have a separate ISBN number. In fact, each version of the book you publisher should have […]

Oprah Winfrey: On Your Purest Moments of Joy

Do you want to get noticed by Oprah Winfrey? Send her a photo of you in your purest moment of joy. As she said recently, Nothing makes me happier than to see other people in their purest moments of joy. Do you want to get noticed by Oprah Winfrey? Send her a photo of you […]