Mel and Patricia Ziegler, founders of Banana Republic and authors of the new book, Wild Company: The Untold Story of Banana Republic, provide succinct advice on how to create, grow, and sustain a new company.
Your customer is your best asset.
Everything that’s successful is intensely personal.
Always over-deliver.
Creativity, chutzpah, and imagination work wonders even without money or experience.
Never take no for an answer.
Be authentic.
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