If you want to encourage readers, companies, and organizations to buy multiple copies of your books, offer them incentives. Can’t figure out what to offer them? Check out what Dustin Mathews and Dan Kennedy are offering to support their new book, NO B.S. Guide To Powerful Presentations: How To Sell ANYTHING With Webinars & Online Media, Speeches & Seminars (Entrepreneur Press).
Dustin Mathews, co-founder of Speaking Empire, and Dan S. Kennedy, founding author of the No B.S. series of books, offered the following incentives:
Buy 5 copies and get the Rapid Results Toolkit, a $200 value
Buy 10 copies and get the Amplify Experience reLive Recordings, a $400 value
Buy 25 copies and get an Amplify Experience General Admission Ticket, a $500 value
Buy 50 copies and get a Private Dinner & Consulting with Dustin Mathews in St. Petersburg, Florida, a $1,500 value
Buy 100 copies and get a Powerful Presentation Optimization Review, a $3,000 value
Buy 150 copies and get the One to Many Selling System & Business Growth System, a $4,000 value
Buy 200 copies and get the Presentainer® Mastery Experience, a $5,000 value
Buy 300 copies and get a Group Power Day, a $7,500 value
Buy 500 copies and get a Full Day Consulting with Dustin Mathews in Largo, Florida, a $10,000 value
Buy 1,000 copies and get to Speak and Promote Your Business at the Amplify Experience or a Full Day Consulting with Dustin in Your Backyard, a $20,000 value
To get these bonuses, you have to place your order at 800-CEORead and forward your purchase receipt to firstname.lastname@example.org. This special offer expires on August 11th, 2017.
You can view the full offer here: http://nobspresentations.com/bulk-buy. Note: I’d cut out a couple of the steps: 150 copies and 300 copies stages. It’s almost overkill.
Of course, you can use similar incentives to encourage people to support your crowdfunding campaign, an Amazon bestseller campaign, or anything else you want to promote at various price points.
Note their free gift offer headlined on the cover of the book: Most incredible free gift ever: Over $633.91 worth of pure moneymaking information.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.