Author Tips
Book Marketing Tip: The Best Happy Hour
It’s time to give up your old happy hour of drinking and snacking after work. If you want to sell more books, you need to start a new Happy Hour—an hour in the morning or early afternoon where you pick up the phone and call people who could make a difference in marketing your books: […]
Book Marketing Psychology: 5 Powerful Principles of Human Behavior
Guest Post by Ross Kimbarovsky Successful book marketers know that the key difference between strong and weak book marketing lies in understanding how people behave and why they behave in certain ways. Great book marketing doesn’t happen by chance. Fortunately, human behavior falls into a series of predictable actions and those actions are defined by well-established principles. Marketing […]
Building an Author Platform
Guest Post by Yen Cabag Nowadays, writing is only one part of becoming a successful book author. The other part is something many aspiring authors frown upon, but it is absolutely necessary: Building an author platform. Does every author need an author platform? One way of looking at it is this: let’s say you were […]
How You Treat Other People
I am not impressed by your looks, your money, your social status, or your job. I am impressed by the way you treat other people. So are dogs! Be kind to others, not because you have to be or because it pays to be kind or because you want something out of them. Be kind […]