Author Tips

How to Catch a Unicorn

Indie Publisher with 4 New York Times Bestsellers Simultaneously

Check out the accomplishment of Sourcebooks Trade: 4 simultaneous New York Times bestselling books! That’s something few publishers accomplish and, as far as I know, Sourcebooks is the first indie publisher to have four bestsellers at the same time in four different categories: middle grade non-fiction, children’s picture book, nonfiction hardcover, and fiction hardcover. The Complete Cookbook […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Snoopy Makes a Phone Call - Hi Sweetie

Book Marketing Tip: The Best Happy Hour

It’s time to give up your old happy hour of drinking and snacking after work. If you want to sell more books, you need to start a new Happy Hour—an hour in the morning or early afternoon where you pick up the phone and call people who could make a difference in marketing your books: […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Head Bust Art Print

Book Marketing Psychology: 5 Powerful Principles of Human Behavior

Guest Post by Ross Kimbarovsky Successful book marketers know that the key difference between strong and weak book marketing lies in understanding how people behave and why they behave in certain ways. Great book marketing doesn’t happen by chance. Fortunately, human behavior falls into a series of predictable actions and those actions are defined by well-established principles. Marketing […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Build an Author Platform

Building an Author Platform

Guest Post by Yen Cabag Nowadays, writing is only one part of becoming a successful book author. The other part is something many aspiring authors frown upon, but it is absolutely necessary: Building an author platform. Does every author need an author platform? One way of looking at it is this: let’s say you were […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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