Book Marketing

Author Promotion: How Terry McMillan Got Her Bestselling Start

When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them […]

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Radio Publicity: How to Be a Good Talk Radio Guest

1. Don’t meander. One of the big no-no’s of being a good guest is meandering. Get to the point fast. Rarely will you answer any question with more than two or three sentences. If you do, you’ll lose the audience and your host. One of the big no-no’s of being a good radio/TV guest is […]

Philippa Burgess: Prepping Your Book for Film and TV

In this video, Bill Van Orsdel of Wavecloud Publishing interviews actress, producer, agent, and author Philippa Burgess. Topics include: Four types of content for TV & Film Three reasons TV & Film buyers buy Content adjustments to improve your fit for TV & Film How to structure your pitch This book marketing video is definitely […]

Nina Amir: Can You Describe Your Book Market?

Guest Post by Nina Amir Before sharing an excerpt from Nina Amir’s new book, The Author Training Manual (Develop Markets, Craft Books That Sell, Become the Author Publishers Want, and Self-Publish Effectively), I’d like to review it briefly. Nina’s abbreviation for The Author Training Manual is a good description of the value of her book. […]