Book Marketing

Surprisingly that first rule of a fight is also the first rule of marketing: Always give more than you get. No matter what you are marketing, whether books, products, services, coaching, or even trinkets, that first rule still applies.

First Rule: Always Give More Than You Get

First rule of a fight: Always give more than you get. — Taken from Bite the Dust western movie Surprisingly that first rule of a fight is also the first rule of marketing: Always give more than you get. No matter what you are marketing, whether books, products, services, coaching, or even trinkets, that first […]

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Lazy is a very strong word. I like to call it selective participation. — Snoopy

Selective Participation: Find Something You Love to Do

Here are a few book marketing tips from Snoopy the dog, Dennis Quaid the actor, and a character in a TV series. Lazy is a very strong word. I like to call it selective participation. — Snoopy and Woodstock John’s book marketing tip: You can’t be lazy in marketing your books, but you can be selective […]

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5 Things I Love About Books Podcast

Here are a few of the places where you can listen in to my latest podcast venture: 5 Things I Love About Books. iHeart Radio 5 Things I Love About Books podcast on iHeart Radio: CastBox 5 Things I Love About Books podcast on CastBox: Listen Notes 5 Things I Love About Books podcast on […]

The Fundamental Law of Book Marketing: Give and Give Some More

Book Marketing Question: Why Is It So Hard to Market a Book?

Book Marketing Question: Why is marketing my book so hard? During the past few weeks I’ve had a number of authors write me to complain about how hard it is to market a book. Well, gosh, it is hard. It’s hard to write a book. It’s hard to publish a book. It’s hard to carry […]