Book Marketing

Book Marketing tips, ideas, resources, and success stories.

Christmas Tree Thoughts by Peanuts

It’s Not What’s Under the Christmas Tree That Matters

Note: It’s not what’s under the Christmas tree that matters. It’s who’s around it! The same is true for what’s in your book, what’s on your blog, what’s in your heart. It’s who wrote the book. It’s who writes the blog. It’s who owns the heart! Note: It’s not what’s under the Christmas tree that […]

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22 Things Happy People Do

22 Things Happy People Do Differently

22 Things Happy People Do Differently . . . Don’t hold grudges. — Authors: Let go of anger. Keep moving forward. Eat well. — Authors: You can’t maintain a good writing or marketing schedule if you are not well, if you are tired, if you are weak. Eat good food. Sleep well. Dream big. — […]

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George Carlin Jokes

George Carlin: On Treating People Right #Funny

Check out how George Carlin, an incredible comedian, plays with words and meanings. You can do the same when you write a book or blog post. Don’t try to be funny. Just have fun. Have you ever noticed that anyone driving slower than you is an idiot, and anyone going faster than you is a […]

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Jeff Walker on lyrics as subheads

How to Use Subheads That Zing in a Great Way

In the video below Jeff Walker, the Product Launch King, describes how a poorly designed magazine, The Economist, caught his interest. It was their use of subheads — all quoting lyrics from Tom Petty songs — that had him on pins and needles. And convinced him to subscribe to that magazine. The big takeaway: How […]

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