Book Marketing

Dave Chilton: On Selling Lots of Books to Corporations

Dave Chilton, bestselling author of The Wealthy Barber and bestselling publisher of the LooneySpoons cookbook, will soon start promoting his Chilton Method course. I’ll let you know more when he announces the course. Meanwhile, here are two sample videos on how you can make more bulk sales of your books. Dave shares some key tips […]

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Book Marketing Success Podcast #3: Postcard Marketing

Using Postcards and PostIt Notes to Market a Book For the first several years, sales for The Puppy Baby Book were abysmal. Then Dawn Ireland had a bright idea: Create a postcard of the book cover and literally hand them out everywhere. The post office was the best place: bored people standing in line waiting for their […]

Wayne Gretsky: Skate to Where the Puck Is Going

Skate to where the puck is going, not to where it’s been. — Wayne Gretzky, the greatest hockey player ever Far too many book authors and self-publishers use outdated marketing ideas and techniques. Use what works, both the perennial things that work and the newest up-to-date techniques that work. Skate to where the puck is […]

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1001 Ways to Market Your Books presentation

Testimonials: One of the Keys to Book Marketing

Testimonials can make a difference in how people see your book. Work to get some great ones. Ask the experts in the field. Ask those who buy your book ahead of time. Ask your online friends. Ask your social media followers. Great testimonials can sell great books! Here are some of the great testimonials I’ve […]