eBook Marketing

Social Media Tips: Instagram

On this page I’ll be sharing various tips on how to use Instagram to build an audience and sell more books. First, some Instagram stats: Big businesses are spending hundreds of million of dollars per year on Instagram advertising. 65% of top performing Instagram posts are featured products (that means buyer traffic). 200 millions Instagrammers […]

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Seth Godin on How You Make People Feel

In a blog post many years ago, Seth Godin declared the following 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel. That’s a rule I have to practice more. Sometimes, in the hustle of day-to-day details, I forget the larger picture — which, in […]

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Passion: The Key Ingredient to Success

Get inspired with these passionate quotes. If you really had true passion for your idea, nothing would stop you. You wouldn’t wait for someone else to champion your idea. You would do it. You would climb the highest mountain if need be, so people would know about your idea. Or you would parachute into Windsor […]

Google Search Rankings: A Case History

For the past two months, while working for an author client, I’ve been designing and promoting a website on how wind turbines kill birds. The website, BirdsandBlades.com, promotes John Graves’s book, Broken Wing: Birds, Blades and Broken Promises. With two months of work, here are the results for Google searches (using an incognito search): #1, #2, […]