eBook Marketing

Seth Godin on How You Make People Feel

In a blog post many years ago, Seth Godin declared the following 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel. That’s a rule I have to practice more. Sometimes, in the hustle of day-to-day details, I forget the larger picture — which, in […]

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Passion: The Key Ingredient to Success

Get inspired with these passionate quotes. If you really had true passion for your idea, nothing would stop you. You wouldn’t wait for someone else to champion your idea. You would do it. You would climb the highest mountain if need be, so people would know about your idea. Or you would parachute into Windsor […]

Google Search Rankings: A Case History

For the past two months, while working for an author client, I’ve been designing and promoting a website on how wind turbines kill birds. The website, BirdsandBlades.com, promotes John Graves’s book, Broken Wing: Birds, Blades and Broken Promises. With two months of work, here are the results for Google searches (using an incognito search): #1, #2, […]

Business Quotations from Richard Branson

Here are a few business quotations from Richard Branson, billionaire founder of the Virgin Group. You can learn a lot from these simple business observations. I suspect that anything that is morally wrong is ultimately bad for business. — Richard Branson John’s Comment: It’s not a suspicion. It’s a reality. Anything morally wrong is bad […]