eBook Marketing

Social Media Tips: Instagram

On this page I’ll be sharing various tips on how to use Instagram to build an audience and sell more books. First, some Instagram stats: Big businesses are spending hundreds of million of dollars per year on Instagram advertising. 65% of top performing Instagram posts are featured products (that means buyer traffic). 200 millions Instagrammers […]

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Seth Godin on How You Make People Feel

In a blog post many years ago, Seth Godin declared the following 98% rule: By a factor of three, what you do is not nearly as important as how it makes people feel. That’s a rule I have to practice more. Sometimes, in the hustle of day-to-day details, I forget the larger picture — which, in […]

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Passion: The Key Ingredient to Success

Passion is the key to success. Nothing works quite as well as a passionate do, do, doing. Get inspired with these passionate quotes. Passion is the key to success. Nothing works quite as well as a passionate do, do, doing. Click To Tweet If you really had true passion for your idea, nothing would stop […]

Google Search Rankings: A Case History

For the past two months, while working for an author client, I’ve been designing and promoting a website on how wind turbines kill birds. The website, BirdsandBlades.com, promotes John Graves’s book, Broken Wing: Birds, Blades and Broken Promises. With two months of work, here are the results for Google searches (using an incognito search): #1, #2, […]