Internet Marketing

Internet marketing and social media marketing tips, ideas, resources, and success stories.

Benefit-Oriented Testimonials

Lisa Copen: Collecting Testimonials and Blurbs

Seven years ago, Lisa Copen shared the following advice on getting testimonials with members of The Book Marketing Network. I thought her advice was worth repeating. When collecting your testimonials or blurbs for your book, make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of […]

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Holiday Lights

The Holiday Lights Theory of Economics

The Holiday Lights Theory of Economics is based on my observations of many holiday seasons, especially the winter holidays, during the past 20 years. I’ve noticed that when the economy is getting better (or, at least, people are feeling that it is getting better), more people decorate the outsides of their homes with holiday lights. […]

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Shatter Your Illusions

Get Ready to Shatter Your Illusions

Here is a short GIF that showcases a beautiful lady shattering glass. Use it to inspire yourself to shatter your own illusions. You can build something great. But you have to start by leaving your fears, your doubts, your insecurities, your inaction behind. Shatter your past to build your future! You can build something great. […]

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Cats Reading Books

Book Marketing Tips from Some Smart People

Here are a few book marketing tips I’ve shared via Facebook recently. These tips from some very smart people apply to life as well as to marketing and selling books. A dream is just a dream. A goal is a dream with a plan and a deadline. — Harvey Mackay, businessman and author A dream […]

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