Internet Marketing

I got rhythm. I got Enlightenment Is Sexy.

Enlightenment Is Sexy Is Everywhere!

I just love the way that my friend Valerie Gangas is incorporating her book cover into promotional images to promote the release of Enlightenment Is Sexy. Check out this image: I got rhythm. I got music. I got Enlightenment Is Sexy. Who could ask for anything more? I got rhythm. I got music. I got Enlightenment […]

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To Sell More Books, Show Don’t Tell

Here is an excerpt from an email book promotion I received a few years back that did not get my click-through to buy the book. This book “is a remarkable testimony to the strength and perseverance of the human spirit. This true story will pull at the heartstrings of every American, and readers from everywhere.” Now, that […]

Book Marketing Q&A: Search Engine Optimization

Book Author Question Our book review website is way down in the search engine rankings for key terms such as “book review,” “get book reviews,” and “reviews of books.” I can’t even find us under those — must be way, way down. John’s Book Marketing Answer After talking with the author, I found out that their website […]

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Social Media: Big Ain’t Us

Don’t put all your cards in one basket, especially not the social media basket. #socialmedia Click To Tweet Don’t put all your cards in one basket, especially not the social media basket. Social networks change their terms all the time. Facebook has. YouTube has. Pinterest has. Twitter has. You can’t always rely on social networks […]