Internet Marketing

Avoid the Perfect Book Syndrome, Aim for the Perfect Reader Experience

This headline features one of the key tips that product launch king Jeff Walker offered in a free video several years back. Of course, he talks about it as avoiding the perfect product syndrome. And aiming for the perfect client experience. But it’s the same thing. In this video he also describes Sideways Sales Letters […]

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Pinterest and Magazines: Join in the Fun!

If you want to connect with major magazine editors, you might start by asking them if you can curate one of their Pinterest boards. Want to connect with magazine editors? Ask if you can curate one of their Pinterest boards. Click To Tweet That’s what blogger Aran Goyoaga (http://www.cannellevanille.com) is doing for Condé Nast Traveler […]

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PopSugar for Women: A Great Place to Get Exposure for Your Books

If you haven’t heard of PopSugar.com yet, you definitely need to pay attention. In the Fast Company video below, Lisa and Brian Sugar reveal how they created their top 2000 website aimed at what women love to read about (and buy!): Fast Company’s video no longer works as an embed. Check out the video here: […]

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Seth Godin on Horizontal Book Launches

Reposted courtesy of Seth Godin I’ve explored a variety of ways to get to market with the books I’ve created over the last thirty years. I’ve self-published, worked with most of the major NY publishing houses, did a partnership with Barnes and Noble and another with Amazon — all as a way to solve the […]