Internet Marketing

Author Promotion: How Terry McMillan Got Her Bestselling Start

When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them […]

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11 Useful Websites for Authors and Publishers

Here are 11 websites you might find useful as an author or publisher: Loads.in — Find out how long it takes your website to load. Pipl.com — A search engine for finding people. This can be useful when you are trying to track down people for testimonials, etc. PrintWhatYouLike.com — Print precisely what you want from […]

ThingLink: 5 Simple Rules for Happiness

I just found out about ThingLink today. It’s a free/paid service to allow you to create links and other interactive elements on any image you can upload. Check out this image I just created on ThingLink. Just place your cursor on the image and see it come alive with links. Start by signing up for […]

Mobile Marketing Stat of the Day: Forbes Mobile

Mobile visitors to Forbes.com accounted for 51% of all visits (39% smartphones and 11.5% tablet) during the first week in May, 2014. Chief Product Office for Forbes, Lewis D’Vorkin noted: Making money in the media business increasingly means finding ways to tap consumer interest in online streams. He went on to write that “I see […]