Marketing Novels

Benefit-Oriented Testimonials

Lisa Copen: Collecting Testimonials and Blurbs

Seven years ago, Lisa Copen shared the following advice on getting testimonials with members of The Book Marketing Network. I thought her advice was worth repeating. When collecting your testimonials or blurbs for your book, make sure to not have all of them be from experts. Yes, a well-known celebrity can add a bit of […]

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Build an Author Platform

Q&A: When Is a Book Well-Written and Publishable?

This evening I answered the following book publishing question on Quora. I figured I’d share my answer here as well. Question Publishers: What tips you off that a book is well written or publishable? I’m asking this question because I’m about to send my manuscript to literary agents, as well to companies that accept slush. I’ve been […]

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Chuck D of Public Enemy

Before People Buy from You . . .

Before people buy from you, they’ve got to buy into you. — Chuck D of Public Enemy Before people will buy from you, they need to know, love, and trust you. — Internet Marketing Adage Before people buy from you, they’ve got to buy into you. — Chuck D of Public Enemy … Before people […]

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John Kremer on Being Thankful

The Month of Thanksgiving: Life Is Too Short

Life is too short not to be thankful for all that passes our way. — John Kremer Life is too short not to be thankful for all that passes our way. — John Kremer Click To Tweet Life is too short not to be thankful for all that passes our way. Keep it simple. Do […]

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