Marketing Novels
Indie Publisher with 4 New York Times Bestsellers Simultaneously
Check out the accomplishment of Sourcebooks Trade: 4 simultaneous New York Times bestselling books! That’s something few publishers accomplish and, as far as I know, Sourcebooks is the first indie publisher to have four bestsellers at the same time in four different categories: middle grade non-fiction, children’s picture book, nonfiction hardcover, and fiction hardcover. The Complete Cookbook […]
Book Marketing Psychology: 5 Powerful Principles of Human Behavior
Guest Post by Ross Kimbarovsky Successful book marketers know that the key difference between strong and weak book marketing lies in understanding how people behave and why they behave in certain ways. Great book marketing doesn’t happen by chance. Fortunately, human behavior falls into a series of predictable actions and those actions are defined by well-established principles. Marketing […]
Social Media Marketing Ideas: Twitter, Facebook, Pinterest, and More
Facebook Marketing Facebook Likes and Loves If you want to give your friends’ Facebook posts a boost, don’t just like it with the default blue thumbs up. The other ways to like a post rate stronger in Facebook’s algorithm because they take a little more thought and effort to choose. Heart (Love) the posts you […]
How to Spend a $50,000 Book Promotion Budget
Most beginning authors as well as many established book authors do not know how to set up a budget for promoting their books. In this post, I’ll reveal how you can go about setting a $50,000 budget for promoting your book—and then how to spend that budget. Here’s your budget for promoting a book: $40,000 […]