Publicity Tips

Book Marketing Tips: The Rule of Five

In my experience, the major error that new book authors make is that they stop too soon in promoting their books. Other things begin to pull for their attention and, soon, their book promotion efforts fall by the wayside. I’m going to give you a basic rule — a rule that forbids excuses, a rule […]

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Radio Publicity: How to Be a Good Talk Radio Guest

1. Don’t meander. One of the big no-no’s of being a good guest is meandering. Get to the point fast. Rarely will you answer any question with more than two or three sentences. If you do, you’ll lose the audience and your host. One of the big no-no’s of being a good radio/TV guest is […]

The New York Times Book People on Twitter

As I was browsing Twitter, I came across the people who cover books in The New York Times. I thought I’d share them here. This list has been updated as of 6/21/2019. If you want to learn more about how the book editors and reporters think at The New York Times, follow them, retweet their […]

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How to Cultivate a Celebrity Author Image

Guest Post by Jeff Davidson Would you like to create a celebrity author image? Here are 7 ways you can cultivate your celebrity image as a book author: Get a Photo — Whenever you’re speaking on the same bill with a well-known politician, media personality, or other household name, hail any photographer in sight and […]