Publicity Tips
Publicity tips for books, authors, publishers, speakers, and more.
Increase the Impact of Your Marketing Through Storytelling
Guest Post by Monica Davis Humans have told each other stories for as long as they have walked the earth. Indeed, storytelling is one of the things that makes us unique. Oddly, the importance of this universal human impulse is often forgotten in business in favor of objective information and metrics. However, storytelling is a […]
How to Spend a $50,000 Book Promotion Budget
Most beginning authors as well as many established book authors do not know how to set up a budget for promoting their books. In this post, I’ll reveal how you can go about setting a $50,000 budget for promoting your book—and then how to spend that budget. Here’s your budget for promoting a book: $40,000 […]
Book Marketing Bingo: Are You Doing Enough to Market Your Books?
Are you doing enough to market your books? You can find your answer below. How many of these book marketing activities have you done for your most important book? Do you score a bingo on this Book Marketing Bingo card? Do a TV interview – Sign books at a bookstore – Write a guest blog […]
Knock and Knock Again
I learned sales and marketing from knocking on a hundred doors a day. You quickly discover that you’ll get 99 slammed in your face before you make a sale. — John Paul DeJoria, quoted in The Education of Millionaires by Michael Ellsberg While John Paul DeJoria knocked on doors to sell hair care products, as […]