Publicity Tips
Publicity tips for books, authors, publishers, speakers, and more.
How to Write a Promo Letter for Bookstores
Here are a few examples of letters you can model to promote your book to booksellers. I wrote these promo letters for various authors. These letters, of course, could be adapted to solicit podcast interviews, to interest editors or producers in you or your book, or to create promo partnerships with other book authors. I […]
The New Year of 2021: How to Work with Any New Year to Market Your Books
You can use the new year of 2021 (or any new year!) as a tool for getting publicity for your book, increasing social media awareness, or upping traffic to your website. Here are a few 2021 and New Year headlines I’ve seen in the past month (in my email and in blog posts): All You […]
Increase the Impact of Your Marketing Through Storytelling
Guest Post by Monica Davis Humans have told each other stories for as long as they have walked the earth. Indeed, storytelling is one of the things that makes us unique. Oddly, the importance of this universal human impulse is often forgotten in business in favor of objective information and metrics. However, storytelling is a […]
How to Spend a $50,000 Book Promotion Budget
Most beginning authors as well as many established book authors do not know how to set up a budget for promoting their books. In this post, I’ll reveal how you can go about setting a $50,000 budget for promoting your book—and then how to spend that budget. Here’s your budget for promoting a book: $40,000 […]