Publicity Tips
Publicity tips for books, authors, publishers, speakers, and more.
Michael Levine: The Five Most Persuasive Words in English
According to media expert Michael Levine, author of Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke, here are the five most persuasive words in the English language. You Free Because Instantly New What words would persuade you? What words move you? Do you agree these are the five most persuasive words in […]
Can a Bad Book Be Sold with a Good Marketing Plan?
Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans? John’s Answer: A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out — and it always […]
3 Steps to Doing the Work You Love and Loving the Work You Do
I have discovered that many book authors hate marketing books. That’s too bad, because it can be the most fulfilling part of the job — that interacting with potential customers, with people whose lives you can change, with readers who will respond in the most interesting ways. I have discovered that many book authors hate marketing […]
David Perozzi: 13 Ways to Get the Attention of TV Producers
David Perozzi, the former producer of a key daytime TV show, offers 13 tips on getting your national TV pitches noticed. Check out his tips here (excerpted from an interview with Arielle Ford): 1. Help out. When pitching a TV show, add value. It’s not your job to sell your book or be a star […]