Publicity Tips
Publicity tips for books, authors, publishers, speakers, and more.
Six Steps for Getting National Media Coverage
Guest post by L. Drew Gerber Getting national media coverage in top print, broadcast, or online media can boost your business in ways that are hard to imagine. A single placement in a glossy national magazine is worth tens of thousands of dollars – sometimes a lot more – and not just in the value […]
Book Publicity Is Not a Two-Week Event
Question: I am working on a story about different organizations and their observance months. In the story, I would like to discuss why some organizations are more well known than others. March, for example, is American Red Cross Month and National Kidney Month. But March is also known as National Eye Donor Month and is […]
Michael Levine: The Five Most Persuasive Words in English
According to media expert Michael Levine, author of Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke, here are the five most persuasive words in the English language. You Free Because Instantly New What words would persuade you? What words move you? Do you agree these are the five most persuasive words in […]
Can a Bad Book Be Sold with a Good Marketing Plan?
Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans? John’s Answer: A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out — and it always […]