Publicity Tips

John Kremer: First Step in Book Marketing

Can a Bad Book Be Sold with a Good Marketing Plan?

Question: Can any book, no matter the content or quality of writing, be sold with your book marketing plans? John’s Answer: A bad book can’t be sold no matter how good the plan of action. You can sell a few copies of a bad book, but once the word gets out — and it always […]

3 Steps to Doing the Work You Love and Loving the Work You Do

I have discovered that many book authors hate marketing books. That’s too bad, because it can be the most fulfilling part of the job — that interacting with potential customers, with people whose lives you can change, with readers who will respond in the most interesting ways. I have discovered that many book authors hate marketing […]

David Perozzi: 13 Ways to Get the Attention of TV Producers

David Perozzi, the former producer of a key daytime TV show, offers 13 tips on getting your national TV pitches noticed. Check out his tips here (excerpted from an interview with Arielle Ford): 1. Help out. When pitching a TV show, add value. It’s not your job to sell your book or be a star […]

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Book Marketing Tip of the Week: 28 November 2012

John Kremer’s Book Marketing Tip of the Week November 28, 2012 – December is Digital Media Production Month Awards Show Mania Month, Art and Architecture Books Month, Caribbean Tourism Month, Universal Human Rights Month, Identity Theft Prevention Month, Read a New Book Month, National Drunk and Drugged Driving Prevention Month, Made in America Month, Colorectal […]