Self-Publishing

Book Marketing: It Is Hard!

During the past few days I’ve had a number of authors write me to complain how hard it is to market a book. Well, gosh, it is hard. It’s hard to write a book. It’s hard to publish a book. It’s hard to carry out a book marketing plan. It’s hard to do Internet marketing. […]

What’s In It for Booksellers?

Question: What’s in it for booksellers? Over at The Book Marketing Network, I got the question, “What’s in it for booksellers?” In other words, why would bookstores buy any author’s book, especially one that is self-published? John’s Bookselling Response What’s in it for booksellers? Simple. Customers. That’s why they’ll carry your book. If you want […]

A Must Read For Book Authors Who Are Broke!

Guest Post by Stella Togo Do you ever wonder why so many people believe you can’t make money as a writer? The truth is that it’s never been easier than it is today to make six and seven figures as an author! The problem is that most people write books without considering the marketing side. […]

M J Rose: Find 10 Readers Who Will Become Fans

Advice to Book Authors Don’t start with writing a bestseller. Start with writing a good line. Don’t self-publish hoping to get rich. Do it hoping to find ten readers who will become stalwart fans. — M. J. Rose Don’t start with writing a bestseller. Start with writing a good line. Don’t self-publish hoping to get […]