Self-Publishing

Self-Publishing Tip: Your Book Is Just the Beginning

Your book is only the beginning of a relationship. — John Kremer Self-Publishing Tip: Your book is only the beginning of a relationship. — John Kremer Click To Tweet Your book becomes a giant business card that introduces you and your talents and your expertise to the world, including potential clients, prospective speaking opportunities, and […]

Book Marketing Success Stories: Are Self-Published Books Really Good?

Self-published books once carried a stigma of being not the best books. But that has changed as more books like Wool, The Martian, and 50 Shades of Grey have become bestsellers and been made into movies. Self-published books now rule! Self-published books average better ratings than traditionally published books on Amazon. On average, self-published books also […]

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Book Marketing Success Stories: What Should I Write About?

When I’m writing a book, I don’t worry about potential sales, potential audiences, or potential marketing scenarios. My first concern is always this: Do I love the book project? Will I like being involved in writing the book for months or even years? That’s how I decide if a book is worthy of my commitment. […]

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Book Marketing Q&A: Does Long Copy or Short Copy Work Best?

Does long copy or short copy work best for writing sales copy, even book sales copy? Copywriters and marketers have argued about this for as long as there have been long-copy sales letters. There are passionate believers on both sides of the argument. Both camps make some strong points. In this video, my friend Ray […]