Selling to Bookstores
Buy Books for Girls in Bookstores
You know how people buy drinks for girls in bars? Why can’t people do that in bookstores? Like if I’m looking at a novel in an indie bookstore and someone walks up to me and strikes up a conversation and then offers to buy me the book. There’s a lot better chance of that working […]
Jim Misko: How to Do a Statewide Book Tour for Your Novel
In this article my friend Jim Misko describes how he organized and carried out a statewide book tour for his new novel. Here’s how he titled this article: From Omaha to Ogallala: The Nebraska book tour of James A. Misko for his new novel As All My Fathers Were. Note: Jim sold 720 copies of […]
Bookseller Letters You Would Love to Get
Here are a few bookseller letters any author would like to get. When working with your local booksellers, ask them to write a letter endorsing your book. You can provide the blurbs below as samples to inspire them to write you a great testimonial quote: “Wow, this book keeps walking out the door. Kids really […]
Author Promotion: How Terry McMillan Got Her Bestselling Start
When Terry McMillan’s first novel Mama was published in 1987, her publisher only sent out press releases and review copies — their standard low-level effort for first-time authors. So Terry took the promotion into her own hands. She wrote more than 3,000 letters to bookstores, colleges, chain stores, African-American groups, and other groups asking them […]