Selling to Bookstores
Seth Godin: 19 Points of Advice for Book Authors
Guest Post by Seth Godin 1. Lower your expectations. The happiest authors are the ones that don’t expect much. 2. The best time to start promoting your book is three years before it comes out.Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility, and build the connections […]
Book Marketing Tips: Working with Bookstores
Here are a few excerpts from the new Real World Edition of 1001 Ways to Market Your Books: Book Marketing Tip #1: Ship books fast, both to your direct customers and to bookstores. You don’t want to get this reputation: “Toyota can build a car faster than most publishers can figure out an order.” — a […]
31 Reasons to Do Webinars to Market Your Books
Here are 31 reasons why you should be using webinars to market your books, products, consulting, and other services. Engage people. Webinars are the best form of engagement in the online world. The only thing that can beat them are one-on-one or one-to-many in-person talks. Webinar marketing: Webinars are the best form of engagement in […]
Booksellers Recommend: David Grossman’s No Cape Needed
Check out this model for a great sales letter to bookstores and booksellers: Booksellers Recommend: No Cape Needed: The Simplest, Smartest, Fastest Steps to Improve How You Communicate by Leaps and Bounds by David Grossman As a leader, you can make a major impact by simply embracing this critical fact: Communicating effectively with your most […]