Writing and Creating Books
Pen Names: When to Use Them, When Not to Use Them
Book Author’s Question My question has to do with pen names, and when they’re appropriate to use. I work in finance, and am writing a marital book for young couples. The issue I’m having is I work full time in finance and don’t want to be ridiculed for writing a marital book. I also want […]
Jeffrey Hedquist: Promoting Your Books the Storyteller Way
Guest post by Jeffrey Hedquist The following article is excerpted from my good friend and talented radio voice and commercial producer Jeffrey Hedquist’s monthly Radio Hed Lines newsletter. In writing and performing radio commercials, Jeffrey is adamant that you have to tell stories. The same is true for books! Here’s what he says: People love […]
Fred Gleeck: Writing Great Internet One-Page Sales Letters
In an issue of Fred Gleeck Insights ezine from many years ago, my friend Fred Gleeck provided an outline for a good Internet one-page sales letter that would work for books, reports, audios, videos, kits, home study courses, software, and other information products. Here it is: 1. Prehead 2. Headline 3. Posthead 4. Opening Line/Paragraph 5. Build […]
Book Marketing Success Stories: What Should I Write About?
When I’m writing a book, I don’t worry about potential sales, potential audiences, or potential marketing scenarios. My first concern is always this: Do I love the book project? Will I like being involved in writing the book for months or even years? That’s how I decide if a book is worthy of my commitment. […]