Your cover is your book’s packaging. It’s a big part of your branding. It’s a really big part of your marketing. And it’s the first impression for most readers and buyers.
That means you really need to test your book covers.
Good book covers pop. They stand out. They make an impression.
A good book cover makes people buy the book.
A good book cover biases the reader to enjoy the book.
A good book cover convinces media, distributors, and bookstore buyers to feature the book.
The most important element of your front cover? Very simple: Your title and subtitle.
You need a title and subtitle that rocks! That kills it. That demands attention. That sells your book to the people who really need or want it.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.