Always avoid alliteration.
Be more or less specific.
Don’t be redundant. Don’t be superfluous. Don’t repeat.
Exaggeration is a zillion times worse than understatement.
Head off cliches like the plague.
Never ever generalize.
Prepositions are not to be used to end a sentence with.
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.