Neil Ostroff on Marketing Books Via the Internet

The following is excerpted from a blog post by Neil Ostroff ( . . .

Neil Ostroff's BooksWith the internet, the exhaustive task of promoting is now accessible to even the most introverted writer. No longer must writers sit in nearly empty bookstores peddling their signed wares or go out on long book tours just to get a little recognition. That recognition can now be achieved at home. It can be done. You can get noticed. But it ain’t easy.

Internet marketing does sell books. I’m living proof. A complete unknown three years ago, since then I’ve sold thousands of books to absolute strangers. I also spend an average of two hours a day marketing. It’s tough to find the time, believe me, but I do it.

I used to pay for sponsorships with mediocre results and placed samples of my books on all those hundreds of author sites that promise tons of exposure. They worked to some degree, but they were not worth the hours of drudgery downloading in comparison to sales. I earned roughly eighty cents an hour in sales royalties for my efforts.

Paid Facebook and social media boosts do virtually nothing. Blindly spamming and pushing your book over and over only turns readers off. You seem desperate for anyone to buy your book. Then I discovered the secret to gaining an audience.

The proper way to promote is to build a readership through online book discussions and joining groups. Respond when a reader emails you. Get involved in discussions other than about your own work. Get people interested in you by being interesting online. Word-of-mouth will cause your audience to grow in time.

Marketing on the internet will sell your book, but you have to do it properly and have patience. If you tell a great story readers will find out about you. And they will tell their friends.

To read more about Neil Ostroff and his books, check out his blog: Always Writing (

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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