Optimized Web Pages: How to Optimize Your Website for Search Engines

If you optimize your website, you increase the probability of higher search engine rankings, more traffic from organic searches, more traffic from social media, more links and shares, and more repeat visitors. Here are 10 of the key factors in having a well-optimized website.

  1. Create a title that accurately describes your page content. Use the H1 header tag for the title.
  2. Use a URL that accurately describes the page content.

  3. Include appropriate meta tags for each web page: title, description, tags.

  4. Include Open Graph meta tags so the content you want featured on social networks actually shows up.

  5. Write an article or post that features useful content targeted to the audience you want to reach.

  6. Include at least one visual element (image, photo, or video) with a keyword filename, alt descriptive tag, and title tag.

  7. Compress images and code to make the page load faster.

  8. Feature social sharing buttons for Facebook, Twitter, Google+, LinkedIn, Pinterest, StumbleUpon, etc.

  9. Be sure that your website is responsive (so it is viewable on computers, tablets, and smartphones).

  10. Also include Twitter card markup and Schema.org markup for maximum SEO value.

How to Optimize Your Website for Search Engines

Source: http://blog.hubspot.com/marketing/optimized-web-page-anatomy from a graphic designed by Gerggich & Co. for SurePayroll.

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To learn how to use Pinterest more effectively to market your books, products, and services, check out this free webinar: http://realfastinfoproduct.com/johnkwebbie.

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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