During the Magical Mystery book tour for his latest novel Bad Moon, Todd Ritter used a QR code as a way of entering readers into a contest to win a gift certificate for their favorite bookstore.
The Magical Mystery Tour, named for his genre and a nod to his favorite band, kicked off October 11th with the launch of Bad Moon. Ritter signed copies of his book at 25 bookstores primarily in Pennsylvania, where his mystery series takes place.
To complement the tour, Ritter sponsored a giveaway. Readers who bought Bad Moon from a bookstore visited by Ritter became eligible to win a gift certificate to the bookstore of their choice.
QR Codes on Bookmarks – Each signed copy included a bookmark with a QR code. Readers simply had to scan it and enter their email address to qualify for the giveaway.
According to Ritter, online shopping cannot replace the bookstore experience. He hoped that his Magical Mystery Tour would tear readers away from their computers and bring them back to the brick and mortar stores.