Retargeting is the process of transforming window-shoppers into buyers. Only 2% of visitors buy something during their first visit to an online store. Retargeting is a tool that makes it more likely that the other 98% of store visitors will come back.
Here are some important numbers to think about when deciding whether you should adopt retargeting methods within your marketing strategies…
92% of consumers who visit a website for the first time don’t intend to make a purchase.
3 out of 5 consumers are likely to take note of retargeted ads.
Retargeted ads are 76% more likely to get clicks on Facebook than normal ad campaigns.
The average click-through rate for retargeted ads is 7% as opposed to display ads which only yield .07%.
Retargeting results in a 70% rise in conversion rates.
Retargeting, implemented in conjunction with other channels, is 50% more likely to produce sales.
There is a 147% increase in conversions with leads that have come as a result of retargeting.
26% of prospective clients that have been exposed to retargeting return and complete the desired action on the relevant website.
When directly compared to alternative strategies, retargeting generates a 1046% increase in business name searches.
Retargeting clearly has the power to reignite interest in otherwise lost consumers. Check out this marketing infographic for more details: