chief creative officer

Handwritten Notes Stand Out

Handwritten Notes Stand Out – Deborah Lloyd

Book Marketing Tip: In the age of e-mail and texts, a handwritten note always stands out. — Deborah Lloyd, chief creative officer, Kate Spade If you want to connect with people, get out your pen and write some meaningful short notes. By hand. Do this for booksellers. Do this for TV producers. Do this for […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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John Lasseter on Business Plans

John Lasseter: On Business Plans

Quality is the best business plan, period. — John Lasseter, chief creative officer, Pixar and Disney Animation If you create good books, it’s far easier to sell them. If you create great books, it’s simple to create word of mouth for them. Word of mouth sells 80% of all books sold. Create your word-of-mouth army […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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