how to craft a message
How to Use Subheads That Zing in a Great Way
In the video below Jeff Walker, the Product Launch King, describes how a poorly designed magazine, The Economist, caught his interest. It was their use of subheads — all quoting lyrics from Tom Petty songs — that had him on pins and needles. And convinced him to subscribe to that magazine. The big takeaway: How […]
About John Kremer
John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- John Kremer on Book Marketing.