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Viral Marketing Rocks! Pinterest Rocks!

Dear fellow book authors and publishers . . . Viral marketing rocks! The problem is: It’s a bit like bottling lightening… seemingly impossible to do. UNLESS you have an environment that fosters, nurtures, and encourages sharing. That’s what Pinterest is all about and the reason I want you to listen in to this video replay… […]

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What Is Google AuthorRank and Why Should You Care?

AuthorRank is Google’s attempt to analyze the influence and reliability of those who write blog posts, web pages, and the like. But AuthorRank essentially became unimportant when Google+ disappeared. For the average writer, marketer or content producer, AuthorRank offers an incredible opportunity to brand yourself. Even more important for those of us who write books, […]

Infographic: The Wholesale Dollar Value of U.S. Book Sales

2011 book sales in the U.S. included $14 billion in trade book sales as well as $9.5 billion textbook sales and $3.3 billion professional and scholarly book sales. During 2011, ebooks accounted for $2.1 billion (about 30%) of adult fiction sales – and adult fiction sales represented 97% of all ebook sales. Source: BookStats 2012 […]

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How to Use Facebook Questions to Increase Social Comments

Many Facebook marketing gurus encourage you to ask questions as a way of engaging your fans. Dan Zarrella of HubSpot dug into 1.2 million posts from 10,000 of the most popular Facebook pages to uncover whether or not questions work on Facebook. Not only was he able to show that questions do increase comments, but […]