Many Facebook marketing gurus encourage you to ask questions as a way of engaging your fans.
Dan Zarrella of HubSpot dug into 1.2 million posts from 10,000 of the most popular Facebook pages to uncover whether or not questions work on Facebook. Not only was he able to show that questions do increase comments, but he also was able to find out what kind of questions work best.
Here’s what Dan discovered:
Facebook posts with questions generate more comments.
On the other hand, they generate fewer likes and shares.
As Dan noted: In other words, the data shows that periodically using questions to encourage commenting does work, but they are not an all-encompassing engagement panacea. Posing questions can be a great way to elicit feedback from your Facebook fans and page visitors, but it’s not the most effective way to drive overall Facebook engagement.
Dan also discovered:
Questions that yield yes or no answers generate more comments.
Questions beginning with Would or Should generate more comments.
Also multiple choice questions beginning with Which work well.
Open-ended questions beginning with Why or How generate the fewest comments.
The takeaway according to Dan: If you’re using questions to generate more comments on your Facebook Page, post questions that are quick and easy to answer.
For a larger version of this infographic, click here: http://infographicaday.com/how-facebook-questions-impact-comments-shares-and-likes