Jeff Walker video
How to Use Subheads That Zing in a Great Way
In the video below Jeff Walker, the Product Launch King, describes how a poorly designed magazine, The Economist, caught his interest. It was their use of subheads — all quoting lyrics from Tom Petty songs — that had him on pins and needles. And convinced him to subscribe to that magazine. The big takeaway: How […]
Jeff Walker: The Three Key Ways to Launch a Book or Product
If you have a gift to share with the world, if you want to build something big, if you want to share what you have in an effective way, you need to learn how to launch a product. There is magic in a well-designed book launch. In this new video, Jeff Walker — aka the […]