Jeff Walker video

Jeff Walker on lyrics as subheads

How to Use Subheads That Zing in a Great Way

In the video below Jeff Walker, the Product Launch King, describes how a poorly designed magazine, The Economist, caught his interest. It was their use of subheads — all quoting lyrics from Tom Petty songs — that had him on pins and needles. And convinced him to subscribe to that magazine. The big takeaway: How […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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Jeff Walker: The Three Key Ways to Launch a Book or Product

If you have a gift to share with the world, if you want to build something big, if you want to share what you have in an effective way, you need to learn how to launch a product. There is magic in a well-designed book launch. In this new video, Jeff Walker — aka the […]

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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