novel marketing

Neil Ostroff: What Real Writers Hope to Achieve

Neil Ostroff, author of Imagination and other novels, writes about his on-going novel promotion efforts. In his recent post, he wrote about what real writers hope to achieve. Here is his take on what real writing is . . . As I get older and more experienced in my writing, I’ve come to realize that […]

Jennifer Miller: Innovative Ways to Market a Novel

Jennifer Miller’s debut novel, The Year of the Gadfly, was published by Houghton Mifflin Harcourt. And, yet, even with great reviews from The Washington Post and Glamour, her book didn’t generate blockbuster sales. Her publisher even produced a book trailer featuring Brian Williams, Andrea Mitchell, Dan Rather, Christiane Amanpour, and Sam Donaldson reading from her […]

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QR Code Featured in a Book Tour

During the Magical Mystery book tour for his latest novel Bad Moon, Todd Ritter used a QR code as a way of entering readers into a contest to win a gift certificate for their favorite bookstore. The Magical Mystery Tour, named for his genre and a nod to his favorite band, kicked off October 11th […]

Where Do I Find Time to Promote My Novel?

Book Marketing Question: I am currently a college student. On February 14, 2012, my debut novel Founders’ Island was published and distributed among bookstores. However, since then I have sold hardly any. The most I have sold are maybe ten or eleven copies. This is mostly because I am too weighed down by my education […]