storytelling

Ernest Hemingway: On Telling Stories

All good stories are alike in that they are truer than if they had really happened and after you are finished listening to one, you will feel that all that happened to you and afterwards it all belongs to you: the good and the bad, the ecstasy, the remorse and sorrow, the people and the […]

1

Increase the Impact of Your Marketing Through Storytelling

Guest Post by Monica Davis Humans have told each other stories for as long as they have walked the earth. Indeed, storytelling is one of the things that makes us unique. Oddly, the importance of this universal human impulse is often forgotten in business in favor of objective information and metrics. However, storytelling is a […]

19 318 24

Creating Relationships: Grow Up Together

The following story showed up in my Facebook timeline. It reminded me how important relationships can be in developing a story. In this case, the story is about three wild animals who grew up together and now have had an incredible relationship for 15 years: an American black bear Baloo, a lion called Leo, and […]

11

Want to Get Publicity? Tell the Story of a Real-Life Example

If you want to get publicity or sell people on your ideas — via a book, a talk, a webinar, a blog post, or social media, tell the story of a specific real-life example. If you want people to be worried about global warming, don’t talk about global warming. Too big. Too hard to grasp. […]