Tom Petty lyrics

Jeff Walker on lyrics as subheads

How to Use Subheads That Zing in a Great Way

In the video below Jeff Walker, the Product Launch King, describes how a poorly designed magazine, The Economist, caught his interest. It was their use of subheads — all quoting lyrics from Tom Petty songs — that had him on pins and needles. And convinced him to subscribe to that magazine. The big takeaway: How […]

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