Question: What would compel someone to click on the Oprah graphic below (as a pin on Pinterest)? And what are they looking to buy from you?
John’s Answer: People click through to see the other Oprah quotes I shared on the page that the pinned Oprah image sent people to.
I use the pin to attract potential book authors, my main target audience for book marketing services, webinars, and books. I hope they will sign up for my newsletter so I can start to develop a real relationship with them.
I used hashtags such as #book #authors #Oprah in the pin description to attract the audience click-throughs I wanted to come to BookMarketingBestsellers.com. I also used those keywords in the description (besides the hashtags). And I actually encouraged them to Click to see more Oprah Winfrey quotes.