Why Do People Click on Quotegraphics on Pinterest?

Question: What would compel someone to click on the Oprah graphic below (as a pin on Pinterest)? And what are they looking to buy from you?

John’s Answer: People click through to see the other Oprah quotes I shared on the page that the pinned Oprah image sent people to.

I use the pin to attract potential book authors, my main target audience for book marketing services, webinars, and books. I hope they will sign up for my newsletter so I can start to develop a real relationship with them.

I used hashtags such as #book #authors #Oprah in the pin description to attract the audience click-throughs I wanted to come to BookMarketingBestsellers.com. I also used those keywords in the description (besides the hashtags). And I actually encouraged them to Click to see more Oprah Winfrey quotes.

Oprah Winfrey on Joy

About John Kremer

John Kremer is author of 1001 Ways to Market Your Books, the Relationships Matter Marketing program, and many other books and reports on book marketing, Internet marketing, social media, and book publicity. -- .

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